Newcastle-based alt-rock outfit, Honeyflux returned the local music scene this summer with their sparkling second single, ‘Hourglass’. Released on July 2nd, the visually inspiring track is overflowing with fictitious imagery that effortlessly paints a vibrant, picturesque, and sun-tinged landscape.
Composed of members from Backyard Rhythm Orchestra, The Baghdaddies, Prudent Primate, and Shields UK, Honeyflux is a multi-talented and genre-bending musical outfit.
Pulling influence from the likes of Steely Dan, Soundgarden, and The War On Drugs, Honeyflux refuses to be tied down to a single genre or sound, creating some pretty unique tracks along the way. And with each member having lived their own highly musical past, the band’s combined talents are too diverse to be type-casted.
‘Hourglass’, in particular, demonstrates such talents. The single has a distinctly 60s/70s groove to it, complete with a sunny chorus of distorted instrumentals and melodic, soulful vocals. Filled with fictitious imagery connoting the passage of time, ‘Hourglass’ is essentially all about change and difficult situations that require a certain amount of levelheadedness to overcome.
Speaking on the meaning behind the single, vocalist, Joe, said: “When I first moved to Newcastle, I found myself in a situation in which I didn’t know many people; my career had not yet started to gather any speed and my family all lived hundreds of miles away.
What I did have, however, was my partner (now wife) who consistently kept me grounded through a very unstable time. I wrote ‘Hourglass’ within this period as a way of relieving myself of the stresses of uncertainty. I was conveying my feelings of standing on a cliff edge, staring into the unknown whilst I waited for my life up north to start.
Wording it (and most of my lyrics) abstractly with lots of imagery helps me convey my thoughts in a way that’s cohesive to me. I’m dyslexic and ultimately have more thoughts in images as opposed to words, so painting a strong image in our listeners’ imaginations helps me feel connected to the people who have been kind enough to listen to us.”
With each member having close ties within the local scene, I’m surprised their I had no prior knowledge of Honeyflux. Perhaps they should put themselves out there and get more involved to attract potential listeners!